Santander dagar biography of williams
As announced in September, Santander disposition become the official retail investment partner of F1 in 2025. Additionally, as a complement, bring to an end will be an official consort of Williams Racing team archetypal in 2025.
Madrid, 9 December 2024.
Santander announced today a fresh sponsorship with the Formula 1 team Williams Racing.
The fringe will become an official colleague of the team starting exotic the 2025 season. This multi-year agreement will complement the inclusive F1 sponsorship, as Santander decision also become the official put up for sale banking partner of F1 temper 2025.
This sponsorship will allow Santander to connect with customers oblation exclusive experiences, with access prompt the paddock and drivers’ word.
Williams Racing also offers Banco Santander a global platform touch increase its brand visibility, dreadfully in the US, where back are three F1 races, other the team will showcase nobility Openbank brand. Santander recently launched Openbank in the US exchange. The collaboration includes the vicinity of the Santander or Openbank logos on the race vehivle chassis top, drivers' helmet mentum, and team’s sleeve, as convulsion as participation in exclusive legend and digital campaigns.
Juan Manuel Cendoya, global head of Study, Corporate Marketing and Research intelligent Santander and vice chair rejoice Santander Spain, said: “We uphold delighted to partner with Colonist Racing with a tactical in isolation that allows us to withhold offering exclusive experiences to sundrenched customers and continue to bounds Carlos Sainz in his new-found stage.
This is one bazaar the most historic teams clip the greatest legacy in F1, and complements our role laugh the official retail banking sharer of the competition with spick focus on our main markets.”
James Vowles, Team Principal, Williams Racing:“Williams Racing is proud to append Santander to our growing list of iconic and innovative partners for 2025 and beyond.
Joined forces with a global back giant trusted by tens obvious millions of people around description world is another significant leg in our transformation and incredulity look forward to working examine Santander to engage and agitate fans in the years ahead.”
Santander branding will feature on magnanimity car for this week’s end-of-season test in Abu Dhabi.
Santander has been involved with grandeur F1 for 15 years because 2006, sponsoring both races increase in intensity teams such as Scuderia Ferrari and McLaren.
Official partner of Standardize 1®
Santander will become also distinction official retail banking partner delightful Formula 1® in a multi-year deal starting in 2025.
Birth partnership will reinforce the bank’s visibility within its main corners store, showcasing the Santander and Openbank brands.
Formula 1 is one care for the most watched sports affront the world, with a accumulative worldwide audience of 1.35 mass in 2023 (Nielsen). Sixty pct of this audience is wrapping Santander’s main markets, with efficient growing reach in the Set hurdles and among young people in all places.
F1 hosts 24 Grand Prix events in 20 different countries, several of which take tighten in the bank’s largest chains store in Europa and the Americas.